Field Marketing Manager
New
C
ChainguardSoftware Security
United States - RemoteFull-TimeMiddle
Salary$111,000 — $130,000 USD
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Job Details
- Experience
- 5+ years in field marketing/demand generation
- Required Skills
- Data Analysis
Requirements
- 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
- Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
- Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
- Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
- Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
- Must be able to travel 20-25% during the quarter for events
Responsibilities
- Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
- Develop and execute demand generation marketing programs including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
- Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
- Own the planning and execution of programs that penetrate key accounts in the region
- Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
- Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
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