Senior Director, Brand Strategy
New
New York, NY / Philadelphia, PA / Chicago, IL / Washington DC / Toronto, ONFull-TimeDirector
Salary120,000 - 190,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisPresentation skillsMarket ResearchPowerPoint
Requirements
- Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, or Statistics
- 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
- Relevant category experience
- Experience with patient pharmaceutical marketing
- Deep understanding of the pharmaceutical & healthcare industries
- Skilled in leading strategic planning discussions and collaboration sessions
- Strong synthesis skills and analytical rigor
- Proven success selling strategic ideas and recommendations
- Skilled in developing and delivering high quality, compelling client presentations
- PowerPoint and/or Keynote power user
- Excellent communication and writing skills
Responsibilities
- Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
- Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
- Champion the voice of the customer by consolidating market research and insights to address unmet needs
- Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, and competitive strategy
- Partner with engagement strategy to ensure alignment of all creative and activation outputs
- Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration
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