Senior Meta Media Buyer
New
USAFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- A/B testing
Requirements
- Minimum 3–5+ years experience running Meta ads specifically for recruiting or staffing companies.
- Deep understanding of B2B lead generation funnels for recruitment agencies.
- Proven experience creating landing pages and full conversion funnels.
- Demonstrated success generating high-quality inbound leads for recruiting/staffing businesses.
- Strong A/B testing experience across creatives, audiences, and funnels.
- Experience running U.S. market campaigns for U.S.-based recruiting agencies.
- Ability to work independently, analyze data, and scale profitable campaigns.
- Excellent written and verbal communication skills.
Responsibilities
- Plan, launch, optimize, and scale Meta ad campaigns targeted at B2B hiring decision-makers.
- Execute constant A/B testing of creatives, audiences, landing pages, messaging, and funnels.
- Develop high-converting lead generation strategies tailored specifically to the recruiting/staffing industry.
- Build, manage, and optimize funnels and landing pages designed to convert prospects into booked calls.
- Create and test multiple funnel variations to increase lead quality and reduce CPA.
- Provide consistent reporting on campaign performance, insights, and opportunities for scale.
- Monitor KPIs and use data to make informed, proactive adjustments.
- Work closely with leadership to align campaigns with business goals.
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