Meta Paid Ads Strategist + Buyer
New
R
RR DigitalDigital Marketing
Fully Remote WorkforceFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience managing paid media campaigns
- Required Skills
- Microsoft Power BITableauLead GenerationA/B testing
Requirements
- 5+ years of experience managing paid media campaigns.
- Hands-on experience with Meta Ads Manager and paid social advertising.
- Experience with campaign attribution, conversion tracking, and performance reporting.
- Experience scaling lead generation campaigns while maintaining efficiency targets.
- Proficiency with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI.
- Strong understanding of lead generation and demand generation marketing.
- Ability to work independently, take initiative, and proactively solve problems.
- Proven ability to manage multiple campaigns and priorities simultaneously.
- Strong analytical, organizational, and problem-solving skills.
- Excellent attention to detail and commitment to accuracy.
- Strong communication and collaboration skills.
Responsibilities
- Develop campaign plans based on client goals, target audiences, and budget allocations.
- Build, launch, and manage paid advertising campaigns primarily across Meta platforms.
- Monitor campaign performance daily and make data-driven optimization decisions.
- Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality.
- Scale successful campaigns while maintaining efficiency and profitability.
- Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences.
- Troubleshoot tracking, attribution, conversion, and pixel-related issues.
- Present campaign performance insights and recommendations to internal stakeholders and clients.
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