Digital Strategist + Buyer
New
R
RR DigitalDigital Marketing
Candidates must be based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsLead Generation
Requirements
- 5+ years of experience managing performance-driven paid media campaigns.
- Proven track record in Google Ads (Search/PPC).
- Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.
- Technical proficiency with campaign attribution, conversion tracking, and GTM.
- Experience using performance reporting platforms (e.g., Looker Studio, Domo, Tableau, or Power BI).
- Mastery of SEM fundamentals, including match types, negative keywords, and automated bidding.
- Proven experience scaling lead generation campaigns while maintaining efficiency and ROI.
- Ability to work independently, manage multiple client accounts, and take ownership of performance.
- Strong analytical and problem-solving skills with attention to detail.
- Clear communication skills for explaining technical metrics and strategic trade-offs to clients.
Responsibilities
- Build, manage, and optimize Google Ads (Search, Performance Max, Local Services Ads, Demand Gen, YouTube) for legal lead generation.
- Manage and scale paid social campaigns across Meta (Facebook & Instagram) and other platforms.
- Develop holistic, omni-channel media strategies to maximize full-funnel performance.
- Perform daily hands-on monitoring and optimization of bidding strategies, targeting, and ad assets.
- Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality.
- Execute continuous A/B testing across copy, audience segments, and landing page experiences.
- Troubleshoot tracking, attribution, GTM, GA4, and conversion pixel setups.
- Maintain budget management and communicate performance insights to internal teams and clients.
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