Digital Strategist + Buyer
R
RR DigitalDigital Marketing
Candidates must be based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google Analytics
Requirements
- 5+ years of experience managing performance-driven paid media campaigns.
- Proven track record in Google Ads (Search/PPC).
- Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.
- Experience scaling lead generation campaigns while maintaining ROI targets.
- Technical proficiency with campaign attribution, conversion tracking, GTM, and reporting platforms like Looker Studio, Domo, Tableau, or Power BI.
- Mastery of SEM fundamentals including match types, negative keywords, and automated bidding strategies.
- Understanding of performance marketing and multi-touch user journeys.
- Strong analytical, organizational, and problem-solving skills.
- Ability to work independently and manage multiple client accounts.
- Based in the United States.
Responsibilities
- Build and optimize Google Ads campaigns, including Search, Performance Max, and Local Service Ads.
- Manage and scale paid social campaigns on platforms such as Meta, LinkedIn, TikTok, or Reddit.
- Develop holistic, omni-channel media strategies to maximize lead generation.
- Perform continuous daily optimizations across keywords, bidding strategies, and audience targeting.
- Analyze key performance metrics like CPL, CPA, and conversion rates to drive account efficiency.
- Execute A/B testing for creative assets, ad copy, and landing page experiences.
- Troubleshoot technical tracking issues with GTM, GA4, and conversion pixels.
- Report performance insights and strategic updates to clients and internal teams.
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