Performance Marketing Strategist
New
D
Directive ConsultingB2B Marketing
Remote - United StatesFull-TimeMiddle
Salary$70,000- $95,000 USD
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, keyword research, ad copywriting, and bid management
- Ability to analyze campaign performance data using Google Analytics, GA4, or Excel
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze campaign performance data using Google Analytics, GA4, and Excel to drive decision-making
- Work directly with Associate Director to ensure internal and client goals are achieved
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