- Own product positioning and messaging, translating technical capabilities into compelling narratives.
- Develop and execute ABM strategies and multi-channel campaigns in partnership with the Sales team.
- Bridge the gap between Growth, Product, and Ops teams by feeding market signals back into the product development process.
- Enable market-facing teams with training materials, one-pagers, and FAQs.
- Monitor competitive developments and market trends in value-based care to sharpen positioning.
- Manage the marketing tech stack to ensure data cleanliness and reliable attribution.