Performance Marketing Strategist
New
D
Directive ConsultingB2B Marketing Agency
As a remote-first company, you’ll have the ability to work from anywhere in the US... we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary$70,000- $95,000 USD with potential for bonus eligibility
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using Google Analytics, GA4, and Excel
- Proven success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build custom paid media strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze campaign performance data using tools like Google Analytics, GA4, and Excel
- Confirm lead routing accuracy within a CRM
- Collaborate with internal stakeholders and vendors to ensure project alignment
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