Paid Media Specialist
New
B
Byte&KiteDigital Marketing
United States, US time zonesFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- A/B testing
Requirements
- 3+ years of hands-on paid media experience, ideally managing multiple client accounts
- Strong experience with Google Ads and Meta Ads
- Proven experience managing meaningful advertising budgets and optimising spend against business goals
- Strong understanding of campaign structure, targeting, bidding, attribution and conversion tracking
- Experience with A/B testing and using performance data to make optimisation decisions
- Comfortable working with GA4, Google Ads reporting and other marketing analytics tools
- Ability to explain campaign performance clearly and distinguish meaningful insights
- Strong analytical skills and attention to detail
- Comfortable presenting results and recommendations directly to clients
Responsibilities
- Plan, launch and optimise paid media campaigns across Google, Meta and LinkedIn
- Manage campaign budgets and allocate spend based on performance and client goals
- Conduct keyword, audience and competitor research to inform campaign strategy
- Build and maintain campaign structures, targeting, bidding strategies and ad variations
- Monitor performance and identify opportunities to improve efficiency, conversions and return on ad spend
- Run structured tests across audiences, creative, messaging, landing pages and bidding strategies
- Work with designers and copywriters to develop and improve ad creative
- Analyse campaign and conversion data to diagnose performance changes and recommend actions
- Prepare regular performance reports and explain results and recommendations to clients
- Collaborate with SEO, content, email and other marketing specialists on integrated campaigns
View Full Description & ApplyYou'll be redirected to the employer's site
