Conversion Rate Optimization Specialist
New
B
Byte&KiteDigital Marketing
United States, US time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3+ years of experience in CRO, experimentation, growth marketing or a closely related field.
- Strong understanding of conversion funnels, user behaviour, and landing page optimisation.
- Hands-on experience with A/B testing and experimentation platforms.
- Comfortable working with GA4 and tools such as Hotjar, Microsoft Clarity or similar.
- Strong analytical skills and ability to turn behavioural data into actionable hypotheses.
- Understanding of statistical significance and responsible interpretation of test results.
- Strong collaboration skills across design, development, content, and marketing teams.
- Comfortable presenting findings and recommendations directly to clients.
Responsibilities
- Analyse website and landing page performance to identify conversion opportunities.
- Use analytics, heatmaps, session recordings, and user behaviour data to identify friction points.
- Develop hypotheses and prioritised testing plans based on evidence.
- Plan and manage A/B and multivariate tests from hypothesis through analysis.
- Work with designers, developers, and copywriters to implement and test improvements.
- Evaluate test results and communicate clear conclusions and next steps.
- Monitor conversion funnels and identify opportunities to improve key user journeys.
- Present CRO findings and recommendations to clients and internal teams.
- Maintain documentation of tests, results, and learnings across client accounts.
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