Senior Product Marketing Manager
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpotCanva
Requirements
- 5+ years in Product Marketing or a related role in B2B SaaS or a similar category.
- Strong storytelling skills with the ability to translate complex products into clear, compelling narratives.
- Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story.
- Experience building content that supports both pipeline generation and customer value communication.
- Strong cross-functional collaboration with Product, Sales, and Marketing teams.
- Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools.
- Experience in adtech, martech, media, or CTV (nice-to-have).
- Experience supporting video-first content workflows (nice-to-have).
- Experience with HubSpot, Canva, Webflow, GTM Buddy, or similar tools (nice-to-have).
- Experience in a lean, high-growth team environment (nice-to-have).
Responsibilities
- Build and scale customer advocacy programs including case studies, testimonials, and references.
- Manage go-to-market plans for product releases, including launch assets, internal enablement, and sales collateral.
- Develop product demo videos and interactive product tours to support sales and customer lifecycle.
- Create vertical-specific positioning and playbooks for industries like retail, automotive, and healthcare.
- Support strategic partner marketing, including co-branded narratives and joint launch materials.
- Own in-product messaging and Help Center strategy to drive feature adoption and customer education.
- Partner with Sales and Revenue teams to maintain competitive narratives and effective sales enablement assets.
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