Lead Marketing Data Analyst
New
A
AbnormalB2B SaaS Cybersecurity
Remote - USAFull-TimeLead
Salary$122,400 — $176,000 USD
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLSnowflakeData science
Requirements
- 7+ years in Marketing Analytics, BizOps, or Data Science within B2B SaaS.
- Proven ability to influence executive decisions through data and business judgment.
- Expert-level SQL proficiency.
- Deep knowledge of Agent Development and LLMs for data analysis.
- Deep proficiency with modern cloud data warehouses like Snowflake.
- Experience with BI tools like Sigma.
- Deep understanding of B2B marketing funnels, attribution models, and ABM metrics.
- Experience configuring AI-driven analytics or semantic data modeling.
- Strong analytical and root cause investigation skills.
Responsibilities
- Proactively identify and analyze trends in campaign performance, pipeline velocity, and conversion rates.
- Perform first-pass diagnoses of funnel friction and material variances in data.
- Partner with cross-functional marketing teams to optimize territory-based performance using Multi-Touch Attribution (MTA) models.
- Maintain reporting hygiene and monitor data flows between Marketo, Salesforce, 6Sense, and Snowflake.
- Lead the transition from static reporting to dynamic, AI-driven 'Ask Anything' analytics.
- Design and maintain the semantic layer in Sigma and Snowflake to power AI agent data analysis.
- Serve as a primary data consultant for Revenue Marketing leadership.
- Own end-of-quarter MBO target attainment reporting and validate performance data for incentive alignment.
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