Sr. Marketing Performance Analyst
New
C
CohereEnterprise AI
Toronto; Secondary Locations: California, New YorkContractSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLSalesforceBigQueryLooker
Requirements
- Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
- 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
- Advanced SQL and Python programming skills
- Experience with AI tools for data analysis and automation
- Proficiency in Marketo, Salesforce, GA4, BigQuery, Looker, and CDPs (Segment, Hightouch)
- Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
- Strong storytelling abilities to translate complex data into clear business insights and recommendations
- Comfortable presenting to executives and stakeholders at all organizational levels
- Deep understanding of PLG, SLG, and Closed Loop Marketing frameworks
Responsibilities
- Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
- Partner with leadership to support strategic planning initiatives and establish performance targets
- Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
- Optimize lead scoring models and attribution reporting, conducting rigorous model validations
- Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
- Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
- Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations
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