Chief Marketing Officer
New
C
CodePathEducation Technology
Work from anywhere in the U.S.Full-TimeExecutive
Salary240,000 - 350,000 USD per year
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Job Details
- Required Skills
- Data analytics
Requirements
- Proven experience running marketing budgets in the tens of millions.
- Track record of scaling a brand or growth function to millions of users.
- Experience building and leading high-performing marketing teams.
- Expertise in architecting marketing systems with AI tools for high leverage.
- Strong analytical skills with experience in dashboards, cohort data, and funnel metrics.
- Hands-on content skills for copywriting and creative direction.
- Deep understanding of lifecycle marketing, email, and conversion optimization.
- Proficiency in social platform strategy and organic content.
- Experience with B2B product marketing and sales enablement.
- Founder mentality with a results-driven, resourceful approach.
Responsibilities
- Own CodePath's brand strategy, voice, and visual identity.
- Build and optimize high-converting landing pages and marketing funnels.
- Architect campaigns for program launches, enrollment pushes, and partnerships.
- Set the overall growth strategy and marketing roadmap.
- Provide strategic direction for paid acquisition channels like Meta and Google.
- Lead product marketing to sharpen positioning for learners and B2B buyers.
- Support earned revenue teams with sales enablement and account-based programs.
- Hire and lead the marketing team with a culture of speed and excellence.
- Run marketing as an AI-native team setting standards for AI use across operations.
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