Director of Product Marketing
New
L
Lumen LearningEdTech
Remote (US), Central or Eastern Time ZoneFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6+ years of experience in product marketing
- Required Skills
- Market ResearchSaaSHubSpot
Requirements
- 6+ years of experience in product marketing.
- Proven ability in positioning, messaging, and launch strategy.
- Hands-on experience with AI marketing tools.
- Strong command of HubSpot or comparable marketing automation platforms.
- Experience partnering directly with Product teams.
- Background in edtech, higher education, or B2B SaaS.
- Exceptional written communication skills.
Responsibilities
- Own product positioning and messaging architecture.
- Partner with Product to inform roadmap priorities.
- Lead go-to-market planning for product launches.
- Deploy AI tools for campaign development and audience segmentation.
- Manage HubSpot campaigns and nurture programs.
- Develop sales enablement materials and conduct training.
- Build a library of customer proof points and outcome-focused content.
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