CRO Manager
New
F
FreebirdDTC Ecommerce
United States. India. Canada. Brazil. Poland, Based in or able to work full overlap with US Eastern or Central time zone hoursFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3 to 5+ years
- Required Skills
- ShopifyData analyticsA/B testing
Requirements
- 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment.
- Proven experience building a CRO program from scratch.
- Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent.
- Deep understanding of the full acquisition funnel and offer architecture.
- Data literacy including statistical significance and test design.
- Ability to write crisp, actionable briefs for Design and Dev teams.
- Full overlap with US Eastern or Central time zone hours.
- Experience at a DTC subscription brand (bonus).
- Background in direct-response or performance creative environments (bonus).
- Familiarity with Shopify or headless ecommerce stack (bonus).
- Experience with contribution margin modeling (bonus).
Responsibilities
- Design and implement the full CRO operating system including intake, prioritization, and documentation.
- Maintain a prioritized, always-active testing backlog.
- Manage end-to-end test lifecycle: ideation, brief, design, dev, QA, launch, analysis, and rollout.
- Write clear, actionable briefs that enable Design and Dev to execute efficiently.
- Build a closed-loop integration with paid media and creative teams.
- Improve new customer conversion rate and NC-ROAS through experimentation.
- Optimize for first-order contribution margin, including AOV, subscription, and upsell mechanics.
- Establish a structured reporting cadence for performance and roadmap planning.
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