Senior UA Manager (Core, TikTok)
New
Based in IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience managing TikTok user acquisition campaigns for web or B2C products.
- Experience targeting US and Tier-1 audiences.
- Demonstrated ownership of significant ad budgets (ideally $100K–$200K+ monthly).
- Strong performance marketing mindset (CPA, ROAS, LTV optimization).
- Strong understanding of Facebook Ads ecosystem principles (structure, scaling, bidding, attribution, troubleshooting).
- Experience running structured creative testing frameworks and iterating based on performance insights.
- Familiarity with automation tools, scripting, or workflow optimization.
- Strong analytical mindset with the ability to interpret campaign data.
- Comfortable working in a highly execution-focused role.
- Strong communication skills for remote, asynchronous collaboration.
Responsibilities
- Own and manage TikTok UA campaigns across web funnels, primarily targeting USA and Tier-1 geographies.
- Plan, launch, optimize, and scale paid acquisition campaigns with significant monthly budgets and performance KPIs (CPA, ROAS, LTV).
- Build and maintain robust account structures, tracking systems, domains, whitelists, and payment workflows to ensure operational stability.
- Run continuous creative testing cycles including hypothesis generation, iteration, performance analysis, and scaling of winning concepts.
- Improve automation processes using scripts, rules, and third-party tools to enhance scalability and reduce manual workload.
- Collaborate on performance insights and document best practices to strengthen channel consistency and knowledge sharing.
- Contribute to cross-functional discussions around growth strategy, funnel performance, and creative direction.
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