Area Sales Manager

New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details

Required Skills
Data AnalysisNegotiation

Requirements

  • Proven experience in sales, preferably within the FMCG or consumer goods sector, with exposure to field or territory management.
  • Strong communication and interpersonal skills to effectively engage with retailers, distributors, and internal teams.
  • Solid understanding of sales processes, negotiation techniques, and trade execution principles.
  • Strong analytical skills with the ability to interpret field data and translate it into actionable insights.
  • High level of perseverance, attention to detail, and results-driven mindset.
  • Ability to work independently in a field environment and manage multiple priorities effectively.

Responsibilities

  • Drive in-store execution by ensuring strong product visibility, availability, and compliance with merchandising standards across assigned retail outlets.
  • Implement and monitor promotional campaigns and trade activities to maximize sales impact and customer engagement.
  • Coordinate the sourcing, placement, and execution of point-of-sale materials and trade assets in the field.
  • Build and maintain strong relationships with retailers and distributors to support sell-in and sell-out performance.
  • Track, report, and analyze field activities, competitor actions, and sales performance to ensure continuous improvement.
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