Product Marketing Lead
New
Remote-friendly work model within CanadaFull-TimeLead
Salary95,000 - 120,000 CAD per year
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Job Details
- Languages
- French
- Experience
- 4+ years
- Required Skills
- QA AutomationCross-functional Team LeadershipSaaS
Requirements
- 4+ years of experience in product marketing, GTM, or a similar SaaS B2B role.
- Proven experience owning or leading product launches, not only contributing to them.
- Strong ability to translate technical product information into clear, buyer-focused messaging.
- Excellent writing and content refinement skills with a strong attention to detail and tone consistency.
- Strong understanding of go-to-market processes and cross-functional collaboration between product and marketing teams.
- Ability to identify messaging inconsistencies and confidently challenge or refine positioning when needed.
- Structured thinking with a strong instinct for process design without over-engineering workflows.
- Experience working in or alongside technical audiences, with exposure to IT or Microsoft 365 environments considered an asset.
- AI-native mindset with comfort using automation tools to optimize workflows and scale output.
- Strong interpersonal skills with the ability to act as a trusted connector between teams.
Responsibilities
- Define, implement, and continuously improve a scalable product launch process across product, marketing, sales enablement, and customer success teams.
- Own product positioning, messaging, and competitive narratives to ensure a consistent and up-to-date source of truth across the organization.
- Translate product insights, technical features, and customer pain points into clear, compelling market-facing messaging and stories.
- Ensure quality control of all launch-related content, including landing pages, emails, campaigns, and sales materials, preventing messaging drift.
- Standardize intake processes with product teams to ensure clear, structured, and high-quality launch inputs from the outset.
- Coordinate internal readiness for launches, ensuring sales teams, support teams, and stakeholders are fully aligned ahead of release.
- Determine appropriate launch visibility levels and coordinate execution across relevant channels and teams.
- Maintain and evolve messaging frameworks and documentation as products and market needs evolve.
- Leverage AI tools and automation to streamline repetitive tasks and improve efficiency in go-to-market execution.
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