Marketing Manager, CRM

This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.Full-TimeManager

Salary$130,000-160,000

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Job Details

Experience: 5+ years
Required Skills: HTMLCSSShopifyCRMA/B testing

Requirements

5+ years in CRM or lifecycle marketing, ideally at a multi-category DTC retailer
Genuine AI-native mindset
Deep, hands-on experience with Braze (canvases, campaigns, content blocks, Liquid logic, segmentation, custom events)
Comfort with technical complexity: custom event payloads, Shopify catalog integrations, subscription platform data, recommendation algorithms
Proven A/B testing experience
Strong analytical instincts
Solid HTML/CSS proficiency for email template modification and troubleshooting
Creative range to craft compelling messaging and contribute to briefs

Responsibilities

Own and optimize Grove's lifecycle and trigger ecosystem — including complex Braze canvases, targeting and exclusion logic, Liquid personalization, and technical integrations with Shopify and Recharge
Design, execute, and operationalize A/B and multivariate tests across channels, maintaining an ongoing testing pipeline that compounds learnings over time
Build, QA, and deploy campaigns and canvases directly in Braze across email, push, SMS, and in-app channels
Analyze campaign and trigger performance on a weekly and monthly basis, translating data into actionable insights
Bring a strategic lens to lifecycle program decisions
Collaborate cross-functionally — including playing a key role in integrating CRM with new personalization and loyalty infrastructure

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