Senior Director, Product Marketing
New
B
BlueprintHealth and Wellness
United StatesFull-TimeDirector
Salary220,000 - 290,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisCross-functional Team Leadership
Requirements
- 10+ years of experience in product marketing, brand marketing, or growth marketing
- Proven experience owning and launching consumer products with measurable business impact
- Strong storytelling skills
- Experience working cross-functionally with Product, Creative, Growth, and leadership teams
- Strong analytical thinking and ability to tie messaging decisions to performance outcomes
- Ability to operate in a fast-paced environment with high standards
Responsibilities
- Own Blueprint’s product positioning and messaging across all product lines
- Lead go-to-market strategy for new product launches and major product iterations
- Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
- Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV
- Collaborate with Science and Legal teams to ensure accuracy and compliance
- Develop and maintain a product marketing playbook
- Drive customer research, segmentation, and competitive analysis
- Manage and grow a product marketing team
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