Manager, Digital Analytics
New
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New Engen, Inc.Digital Marketing
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinFull-TimeManager
Salary115,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLTableauData visualization
Requirements
- 5+ years of experience in marketing or performance analytics.
- Hands-on experience with incrementality testing, geo holdouts, and experimentation.
- Expertise in attribution, media mix modeling (MMM), and LTV analysis.
- Advanced proficiency with SQL and working with complex datasets.
- Experience creating dashboards; Tableau strongly preferred.
- Familiarity with marketing platforms: Google, Meta, Adobe, or Salesforce.
- Strong understanding of performance marketing metrics.
- Experience presenting insights to clients or executives.
- Ability to work in a fast-paced environment.
Responsibilities
- Serve as a strategic analytics partner across multiple client accounts.
- Support the development and implementation of measurement frameworks.
- Develop test-and-learn plans and performance analyses.
- Lead advanced analytics initiatives including incrementality testing, MMM, and attribution.
- Build and maintain queries, analyses, and reporting solutions.
- Design and deliver dashboards and forecasts using BI tools.
- Collaborate with media, data engineering, and strategy teams.
- Provide mentorship and guidance to junior analysts.
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