Paid Social Marketing Manager
New
S
StripeFinancial Infrastructure
Remote (US)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisSalesforceDigital Marketing
Requirements
- 7+ years of work experience.
- 5+ years of paid digital experience, preferably in paid social, display, and direct response.
- 2+ years of B2B marketing experience.
- Deep knowledge of the digital marketing landscape and best practices.
- Experience articulating requirements to analytics, campaigns, sales strategy, and ops.
- Self-starter with the ability to drive strategic and tactical workstreams.
- Strong problem-solving skills and ability to analyze trends.
- Experience driving experimentation roadmaps.
- User-first sensibility.
- Excellent written and verbal communication skills.
- Demonstrated ability to collaborate cross-functionally.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics and optimize against targets.
- Partner with internal stakeholders to build and optimize the paid program.
- Report on campaign performance to ensure stakeholder visibility.
- Partner with stakeholders on audience management.
- Analyze effectiveness of paid campaigns and shift spend to deliver value.
- Proactively identify and remedy weaknesses in the paid program.
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