Email Marketing Manager

United States - RemoteFull-TimeManager

Salary$75,000 — $85,000 USD

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Job Details

3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.
Experience managing email or newsletter programs at scale (100,000+ subscribers) or across multiple brands.
Hands-on experience building lifecycle programs such as welcome series, onboarding, or win-back campaigns.
Proficiency with ESPs or marketing automation platforms like Mailchimp, HubSpot, Marketo, or Sailthru.
Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.
Ability to translate data into actionable insights for subscriber growth and retention.
Strong writing and editing judgment for evaluating subject lines, CTAs, and copy.
Demonstrated ability to effectively leverage AI for marketing tasks and content optimization.
Ability to review AI-generated content for quality, accuracy, and brand relevance.

Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs.
Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue.
Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
Partner with editorial, marketing, and AdOps stakeholders to align email programs with business goals.
Support newsletter monetization by evaluating sponsorship performance and campaign opportunities.
Use generative AI to accelerate campaign planning, analysis, and workflow efficiency.
Evaluate AI-generated outputs for accuracy, compliance, and brand alignment before distribution.

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