Solution Marketing Manager
New
U.S.-basedFull-TimeManager
Salary130,000 - 160,000 USD per year
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Job Details
- Experience
- 5–7+ years
- Required Skills
- SalesforceMicrosoft ExcelPowerPoint
Requirements
- 5–7+ years of experience in solution marketing, product marketing, healthcare consulting, or related commercial roles.
- Strong background in healthcare supply chain, revenue cycle, perioperative operations, medical devices, or healthcare technology is highly preferred.
- Proven ability to develop value-based messaging, ROI frameworks, and executive-level storytelling.
- Experience working with hospital stakeholders and understanding healthcare buying committees and procurement processes.
- Strong cross-functional leadership skills with the ability to influence without direct authority.
- Excellent communication and presentation skills, including experience engaging senior executives.
- Ability to thrive in fast-paced, ambiguous, and high-growth environments.
- Proficiency in CRM and marketing tools (Salesforce and Pardot preferred).
- Strong Excel and PowerPoint skills for analysis and executive-ready deliverables.
- Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
Responsibilities
- Define and own solution positioning and messaging architecture to ensure a consistent, compelling narrative across all customer touchpoints.
- Develop buyer personas across hospital stakeholders including supply chain, perioperative, finance, revenue cycle, and executive leadership teams.
- Build value propositions and ROI frameworks that quantify cost savings, revenue opportunities, and operational efficiencies.
- Create executive-ready business cases, value assessments, and economic models to support sales cycles and procurement decisions.
- Lead commercialization strategy for solutions, ensuring alignment between product development, marketing, and sales execution.
- Design and deliver sales enablement assets including playbooks, battlecards, demo narratives, objection handling guides, and pitch materials.
- Translate customer outcomes into compelling case studies, reference stories, and proof points that accelerate adoption and pipeline growth.
- Run Voice of Customer programs to gather insights and ensure messaging reflects real buyer needs and market dynamics.
- Own competitive intelligence and define clear differentiation strategies across key market segments.
- Partner cross-functionally with product, sales, customer success, and leadership to align market messaging and strategy execution.
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