Regional Marketing Lead
New
IndiaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- SalesforceCRM
Requirements
- Bachelor’s or postgraduate degree in Life Sciences or a related scientific discipline.
- 5–7 years of experience in marketing, field marketing, business development, or commercial roles within life sciences or biotech industries.
- Strong experience in demand generation, market intelligence, and sales enablement activities.
- Solid understanding of the biopharmaceutical and biosimilars ecosystem, including regulatory and operational environments.
- Familiarity with CRM systems (SFDC preferred) and funnel management processes.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable marketing plans.
- Excellent communication and stakeholder management skills, with the ability to work effectively in cross-functional teams.
- Ability to spend significant time in the field (approximately 50%) engaging with customers and markets.
Responsibilities
- Design and execute regional marketing strategies to drive demand generation and support commercial growth objectives.
- Manage and track marketing-qualified leads (MQLs) in CRM systems, ensuring effective funnel progression in collaboration with sales teams.
- Monitor market trends, competitive landscape, and customer insights to identify growth opportunities and inform marketing actions.
- Lead thought leadership initiatives and key opinion leader (KOL) engagement programs to strengthen market positioning.
- Support sales teams with product positioning, value propositions, and enablement tools for effective customer engagement.
- Contribute to global and regional campaign execution across digital and non-digital channels in a cross-functional environment.
- Manage and optimize marketing budgets to ensure effective allocation and return on investment.
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