Demand Generation Lead
New
IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceCRMHubSpotGenerative AI
Requirements
- 5+ years of experience in B2B demand generation, marketing operations, or growth-focused roles
- Strong hands-on experience with CRM platforms such as HubSpot, Salesforce, or equivalent tools
- Proven expertise in marketing automation, segmentation, lifecycle management, and lead scoring frameworks
- Experience working with intent data platforms, enrichment tools, and ICP/TAL development
- Strong analytical skills with experience in GA4, BI tools (Looker, Power BI, or similar), and attribution modeling
- Knowledge of website tracking, conversion optimization, and A/B testing methodologies
- Strong copywriting skills focused on conversion-driven email and enablement content
- Experience collaborating with sales and marketing teams in B2B or enterprise environments
- Comfortable working independently in remote, async-first environments
- Familiarity with generative AI tools
Responsibilities
- Own and optimize end-to-end email nurture programs, including strategy, sequencing, triggers, and performance optimization across audience segments
- Build, manage, and continuously improve marketing automation workflows across CRM and sales systems
- Oversee CRM operations including segmentation, lifecycle management, data hygiene, and pipeline structure
- Design and maintain lead scoring and account scoring models aligned with ICPs and buying signals
- Leverage intent and enrichment data to identify in-market accounts and prioritize high-value opportunities
- Develop and maintain sales enablement assets such as ABM playbooks, outreach sequences, decks, and one-pagers
- Build dashboards and attribution models to connect marketing activity to pipeline and revenue performance
- Manage website tracking, conversion analytics, and CRO recommendations
- Provide actionable insights and strategic recommendations to improve conversion efficiency
- Apply generative AI tools to enhance content creation, automation, and analytical workflows
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