Demand Generation Lead
B
Brandtech+ Marketing Technology
Location: Mumbai, India. Remote until further notice.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Business IntelligenceSalesforceCRMHubSpotGenerative AI
Requirements
- 5+ years’ experience in B2B demand generation, marketing operations or growth roles.
- Hands-on experience with a major CRM (HubSpot, Salesforce) and marketing automation.
- Practical experience with intent data platforms, data enrichment and building TALs/ICPs.
- Strong analytics capability: GA4, BI/reporting tools (Looker, Power BI, Data Studio), UTM tracking.
- Experience with website tracking and CRO (tag management, event setup, conversion testing).
- Excellent conversion-focused copywriting for email and enablement materials.
- Proven ability to collaborate with sales, ABM and field teams.
- Organised, self-directed and effective in remote/async working environments.
- Practical experience using generative AI tools.
Responsibilities
- Own the end-to-end email nurture programme: strategy, commercial copy, sequencing, triggers, branching, timing and optimisation.
- Build and maintain nurture workflows and automation across marketing and sales.
- Manage the CRM (HubSpot, Salesforce or equivalent): segmentation, lifecycle status, data hygiene and pipeline management.
- Design and maintain lead- and account-scoring models aligned to ICP.
- Operate intent and enrichment data sources to build and prioritise TALs/ICPs.
- Develop and maintain sales enablement assets (ABM playbooks, outreach sequences, one-pagers).
- Build and own performance dashboards and attribution frameworks (UTM discipline, multi-touch models).
- Maintain website tracking, monitor UX and conversion metrics, and recommend CRO tests.
- Provide actionable insight and recommendations from data.
- Track spend for CRM, intent, analytics and automation platforms.
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