Digital Marketing Lead
R
robustaTechnology
Cairo, Cairo Governorate, Egypt. Jordan. India. LebanonContractLead
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLGoogle AnalyticsStakeholder managementDigital MarketingCRMBigQuery
Requirements
- Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
- Hands-on experience executing app marketing campaigns.
- Experience managing CRM and lifecycle marketing programs.
- Experience managing CRM agencies and campaign performance.
- Knowledge of loyalty program operations.
- Strong SQL skills (BigQuery preferred).
- Experience analyzing transactional and customer behavior data.
- Experience with Google Analytics 4 (GA4).
- Experience building dashboards using Looker Studio and Python.
- Experience managing external vendors and stakeholders.
Responsibilities
- Execute app marketing campaigns including push notifications and in-app content.
- Develop automated CRM programs across onboarding, engagement, retention, and reactivation.
- Manage loyalty program operations including earn/burn mechanics and reward structures.
- Write and maintain BigQuery SQL across transactional and CRM data.
- Build and maintain dashboards using Looker Studio and Python.
- Conduct incremental sales analysis for campaigns.
- Act as primary contact for external vendors and agency partners.
- Coordinate cross-functional alignment with internal teams.
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