Events & Partner Marketing Manager
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisShopifyCRMHubSpotAsana
Requirements
- 3+ years of experience in marketing, with a strong focus on event planning and execution.
- Proven ability to manage full event lifecycles from concept to post-event reporting and optimization.
- Experience in partner marketing or co-marketing programs, ideally within SaaS or ecommerce environments.
- Familiarity with the Shopify ecosystem is a strong plus.
- Strong proficiency with HubSpot, including workflows, lists, email automation, forms, and reporting dashboards.
- Experience using project management tools such as Asana or similar platforms.
- Strong analytical skills with the ability to track attribution and measure pipeline impact from events.
- Excellent written communication skills for emails, landing pages, social content, and event promotion materials.
- Strong multitasking and project management abilities in fast-paced, detail-heavy environments.
- A proactive, hands-on mindset with comfort operating across both strategic and operational tasks.
Responsibilities
- Own and manage the full events calendar across formats including webinars, trade shows, dinners, happy hours, and co-sponsored activations.
- Lead end-to-end event execution, including logistics, venue sourcing, vendor coordination, budgeting, invitations, registration, and on-site delivery.
- Manage webinar programs from planning through execution, including speaker coordination, landing pages, promotional assets, and post-event content distribution.
- Build and execute pre- and post-event marketing campaigns across email and social channels to maximize attendance and conversion.
- Oversee post-event follow-up using HubSpot workflows, ensuring timely, segmented outreach in collaboration with Sales teams.
- Track and report on event performance using attribution tools, dashboards, and CRM data to measure pipeline impact and ROI.
- Present event results and insights to marketing leadership, including cost per lead and revenue influence metrics.
- Manage co-marketing relationships with ecosystem and SaaS partners, coordinating joint webinars, newsletters, and shared campaigns.
- Collaborate cross-functionally with Sales, Creative, and Revenue Operations to ensure seamless execution and alignment across all initiatives.
- Continuously improve event processes, reporting structures, and partner programs to increase efficiency and scalability.
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