Director, Go-to-Market Engineering
New
S
SonicWallCybersecurity
Remote, United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8 to 12 years in B2B marketing
- Required Skills
- Artificial IntelligenceCRM
Requirements
- 8 to 12 years in B2B marketing experience.
- Track record of moving from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations.
- Experience owning or deeply managing marketing operations and a marketing technology stack.
- Deep fluency in channel-led and partner-led GTM models, including multi-tier distribution and MDF strategy.
- Proven experience collaborating with global field marketing teams.
- Advanced proficiency with modern marketing tools including intent data, ABM platforms, marketing automation, CRM, and AI agents.
- Strong data literacy with ability to build attribution models and diagnose pipeline performance.
- Demonstrated experience in team leadership and talent development across multiple functional areas.
Responsibilities
- Design and own SonicWall's global demand engine, integrating data, technology, media, and AI workflows.
- Manage the marketing operations function, including people, processes, systems, and data infrastructure.
- Govern and evolve the digital marketing stack to provide a structural advantage for pipeline creation.
- Develop channel-integrated demand strategies to activate distributors, resellers, and managed service providers.
- Partner with global field marketing to ensure demand systems support regional activation.
- Lead Integrated Marketing Managers and the Marketing Operations team, coaching on demand strategy and systems thinking.
- Define instrumentation and measurement frameworks, including pipeline attribution models.
- Drive quarterly GTM planning cadences across global marketing functions.
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