- Design and own SonicWall's global demand engine, integrating data, technology, media, and AI workflows.
- Manage the marketing operations function, including people, processes, systems, and data infrastructure.
- Govern and evolve the digital marketing stack to provide a structural advantage for pipeline creation.
- Develop channel-integrated demand strategies to activate distributors, resellers, and managed service providers.
- Partner with global field marketing to ensure demand systems support regional activation.
- Lead Integrated Marketing Managers and the Marketing Operations team, coaching on demand strategy and systems thinking.
- Define instrumentation and measurement frameworks, including pipeline attribution models.
- Drive quarterly GTM planning cadences across global marketing functions.
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