Senior Product Marketing Manager
New
K
KentikNetwork Intelligence
Remote – United StatesFull-TimeSenior
Salary145,000 - 190,000 USD per year
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Job Details
- Experience
- 4+ years experience
- Required Skills
- Cross-functional Team LeadershipNetworking
Requirements
- 4+ years experience in product or solutions marketing in a high growth software organization
- Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
- Experience defining and leading product launches in matrixed environments
- Experience understanding technology at a deep level and ability to translate into business needs and outcomes
- Strong communication skills with experience presenting to executive and C-level leaders
- Strong team player with experience working cross-functionally
- Deep sense of ownership, accountability, and ability to influence
- Sharp eye for messaging accuracy and alignment
Responsibilities
- Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions
- Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market
- Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
- Enhance and own the integrated product launch program
- Identify target personas, understand their key business problems, and pain points
- Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, and solution briefs
- Partner with revenue marketing, sales, and channel teams to facilitate message pull-through
- Create effective plays and enablement for sales and CS teams
- Work closely with product management to align marketing with product features and roadmap
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