Webinar Marketing & Content Producer
New
Based in the United StatesContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SEOHubSpotAhrefs
Requirements
- 3+ years of experience in marketing operations, content marketing, or a hybrid B2B SaaS marketing role.
- Hands-on experience with HubSpot (emails, workflows, lists, reporting) and Webflow (landing pages and site updates).
- Experience managing webinars end-to-end, including registration setup, attendee tracking, and on-demand conversion.
- Strong writing skills with the ability to adapt tone across email, landing pages, and long-form content.
- Working knowledge of SEO and AEO principles, including keyword research and AI-search optimization.
- Familiarity with analytics and marketing tools such as Ahrefs, Google Search Console, or similar platforms.
- Ability to use LLM tools (e.g., Claude or equivalent) to enhance content production and workflow efficiency.
- Self-directed, organized, and comfortable owning a full program with minimal supervision.
Responsibilities
- Own the end-to-end execution of webinar programs, including registration setup, landing pages, email campaigns, and post-event workflows.
- Build and manage marketing operations infrastructure in HubSpot and Webflow, ensuring accurate tracking and seamless data flow.
- Design and execute email marketing programs including invites, reminders, follow-ups, and long-term nurture sequences.
- Transform webinar content into scalable assets such as blogs, on-demand pages, SEO content, and multi-channel marketing materials.
- Analyze performance data to optimize webinar attendance, engagement, and conversion into pipeline opportunities.
- Collaborate with marketing and growth teams to align webinar strategy with broader demand generation goals.
- Continuously test and improve messaging, workflows, and content performance using data-driven insights.
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