Senior Growth Marketing Manager
New
Based in the United StatesFull-TimeManager
Salary155,000 - 180,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- CybersecuritySalesforceGoogle Analytics
Requirements
- 5+ years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B SaaS or cybersecurity.
- Proven ability to build and scale full-funnel marketing engines that drive measurable impact on acquisition, retention, and expansion.
- Strong experience marketing to highly technical audiences, including cybersecurity, SOC, CTI, or OSINT professionals.
- Deep hands-on expertise with modern marketing tools such as LinkedIn Campaign Manager, Google Ads, Reddit Ads, GA4, Salesforce, Semrush, and marketing automation platforms (e.g., Marketo).
- Strong analytical mindset with experience in attribution modeling, cohort analysis, and performance reporting.
- Proven player-coach capability—able to define strategy while executing campaigns and analyzing data directly.
- Strong understanding of lifecycle marketing, segmentation, and customer journey optimization.
- Hands-on experience using AI tools to improve targeting, content creation, experimentation, and campaign efficiency.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong communication skills with a test-and-learn mindset and comfort operating in fast-moving environments.
Responsibilities
- Design and execute a full-funnel growth strategy to drive sustainable acquisition, activation, retention, and expansion.
- Own and optimize the entire customer lifecycle, including awareness, acquisition, onboarding, engagement, upsell, and advocacy.
- Develop persona-based and use-case-driven campaigns tailored to technical audiences such as SOC, CTI, and OSINT professionals.
- Build and manage multi-channel demand generation programs across paid, owned, and lifecycle marketing channels.
- Lead AI-enabled marketing initiatives to improve segmentation, targeting, content creation, testing, and performance optimization.
- Build and scale advanced email marketing and nurture programs for both prospects and existing customers.
- Analyze campaign performance, cohort data, and user behavior to identify growth opportunities and improve ROI.
- Collaborate closely with Product Marketing, Product, Sales, and Customer Success teams to ensure alignment across the customer journey.
- Drive experimentation culture through continuous testing, measurement, and iterative optimization of campaigns and funnels.
- Act as both strategist and executor, owning reporting, dashboards, and hands-on campaign execution in tools such as GA4 and Salesforce.
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