Media Buyer
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisLead GenerationCRM
Requirements
- Proven experience as a media buyer or performance marketer for local service-based businesses (e.g., med spas, dental clinics, chiropractors, appointment-based services).
- Strong hands-on experience with Meta Ads and Google Ads platforms.
- Demonstrated ability to scale paid advertising campaigns profitably.
- Experience working with CRM systems and email marketing tools.
- Strong understanding of local lead generation funnels and offline conversion journeys.
- Experience implementing tracking solutions for low-visibility environments (call tracking, CRM integration, offline conversions).
- Strategic mindset with the ability to build acquisition frameworks from scratch.
- Ability to define success metrics in ambiguous or evolving environments.
- Strong analytical, testing, and optimization skills.
Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta Ads, Google Ads, and TikTok/Spark Ads.
- Develop tailored acquisition strategies for local service-based businesses, focusing on lead generation, bookings, and in-store conversions.
- Build and manage tracking systems for offline and hybrid customer journeys, including CRM and attribution setups.
- Define, monitor, and optimize performance KPIs such as CPL, CAC, booking rates, and customer lifetime value proxies.
- Conduct audience research, geo-targeting, and local market segmentation to improve campaign precision.
- Continuously test and iterate on creatives, landing pages, and offers to maximize conversion performance.
- Collaborate with internal teams to refine messaging, positioning, and campaign strategy.
- Participate in regular sync meetings and maintain structured async communication with stakeholders.
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