Digital Marketing Specialist – PPC & Paid Media
New
V
Veta VirtualFintech Cryptocurrency
Colombia / Mexico / Brazil / Argentina / Costa Rica; must be currently based in Latin America (LATAM) or EuropeFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 2+ years of hands-on experience in digital marketing, PPC, SEM, or paid media.
- Proven track record managing Google Ads and Meta Ads.
- Proficiency with Google Ads Search and Performance Max campaign types.
- Proficiency with Google Analytics.
- Hands-on experience managing Meta Ads setup, targeting, and creative testing.
- Strong understanding of SEM techniques and PPC best practices.
- Experience with keyword research and competitor analysis across Google and Bing.
- Strong analytical and research skills.
- Strong written and verbal English communication skills.
- Proficiency in MS Office or Google Workspace (Excel/Sheets).
- Currently based in Latin America (LATAM) or Europe.
Responsibilities
- Plan, execute, and optimize Search and Performance Max (PMax) campaigns across PPC platforms.
- Manage and optimize Meta Ads campaigns including Facebook and Instagram.
- Monitor key performance metrics such as CTR, conversion rates, CPA, and ROAS.
- Analyze campaign performance data to identify trends and improvement opportunities.
- Collaborate with the design team to develop creative concepts and ad copy.
- Conduct ongoing keyword research and competitor brand monitoring.
- Stay up to date with PPC strategies and platform updates.
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