Creative Content Lead
New
B
BobbieInfant Formula
Remote, USFull-TimeLead
Salary141,500 - 166,500 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Content creationSEOTeam management
Requirements
- 8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields.
- Experience managing writers, editors, video creators, or content teams.
- Exceptional writing, editing, and storytelling abilities.
- Deep understanding of marketing funnels, customer journeys, and channel-specific content development.
- Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans.
- Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms.
- Proven ability to influence and align cross-functional stakeholders.
Responsibilities
- Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
- Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
- Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
- Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities.
- Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
- Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
- Partner with Creative, Brand Operations, and channel leaders to prioritize resources.
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