Social Content Lead

New
S
StepFinancial Services
Remote - USFull-TimeLead
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
Content creationData analytics

Requirements

  • 5+ years of creating content on YouTube, TikTok, Instagram, and other social media platforms
  • Deep passion for personal finance and financial literacy
  • Experience creating financial literacy content
  • Strong on-camera talent and experience
  • Proven expertise in platform-native content creation (TikTok, Instagram Reels/Stories, YouTube, X/Twitter)
  • Robust understanding of Gen-Z
  • Detail-oriented and highly organized
  • Highly creative

Responsibilities

  • Become the face of Step’s social content, being on camera talent
  • Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube
  • Identify and tap into emerging trends and tools to maximize the reach and success of our content
  • Produce, edit, post, and optimize platform-native content for each channel
  • Drive channel optimizations, audience development, engagement, and growth for each platform
  • Utilize analytics and data to improve our content and influence the strategy for each platform
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