Director of Paid Social & Video
New
L
LawnStarterMarketplace, Home Services
Work from anywhere in the US.Full-TimeDirector
Salary175,000 - 205,000 USD per year
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Job Details
Requirements
- Experience managing paid social campaigns across Meta, TikTok, and YouTube.
- Proven track record in performance-based marketing with focus on CAC and LTV:CAC.
- Experience running campaigns for two-sided marketplaces.
- Strong analytical skills with ability to conduct cohort analysis and data-driven budget management.
- Ability to design and execute controlled experiments with clear hypotheses.
- Experience using AI tools to enhance marketing workflows and creative testing.
- Capacity to manage multiple variables including audiences, markets, and categories.
- Proven ability to work cross-functionally with product, design, and finance teams.
- Hands-on execution experience in platforms.
- Leadership potential to build and manage a team.
Responsibilities
- Manage paid social acquisition across Meta, TikTok, and YouTube for homeowners and service providers.
- Execute full-funnel campaigns including top-of-funnel awareness, consideration, conversion, and remarketing.
- Build and maintain a repeatable framework for creative, audience, and funnel testing.
- Manage budgets by audience, geography, and service category to hit profitability targets.
- Collaborate with SEO, Product, Design, and Analytics teams to integrate paid social into the growth system.
- Direct video creative assets and strategy.
- Define, hire, and manage a team to scale the channel.
- Expand paid social efforts into streaming and other push formats as appropriate.
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