Paid Social Media Specialist
New
United States, EST (Mornings)Part-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 2-4 years
- Required Skills
- Data AnalysisMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- 2-4 years of hands-on paid social advertising experience.
- Previous experience managing campaign execution within an agency environment is strongly preferred.
- Advanced proficiency with Meta Ads Manager.
- Experience with at least two additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads, Pinterest Ads, Snapchat Ads Manager, or Reddit Ads.
- Strong understanding of campaign objectives, audience targeting, placements, bidding strategies, and creative best practices.
- Working knowledge of conversion tracking concepts, including pixels, server-side tracking (CAPI), attribution models, and UTM parameters.
- Strong proficiency with Excel and/or Google Sheets, including data organization, lookups, and pivot tables.
- Excellent attention to detail and quality assurance skills.
- Strong written communication skills.
- Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
Responsibilities
- Build, launch, and manage paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), Pinterest, Snapchat, and Reddit.
- Configure campaign objectives, audience targeting, placements, bidding strategies, budgets, schedules, and creative assets.
- Implement and validate tracking solutions, including pixels, Conversion API (CAPI), UTM parameters, events, and platform tags.
- Perform comprehensive quality assurance checks before campaign launches.
- Monitor campaign performance daily and proactively identify pacing, delivery, and performance issues.
- Execute campaign optimizations, including budget reallocations, bid adjustments, audience refinements, creative rotations, and placement testing.
- Prepare weekly, monthly, and ad-hoc performance reports.
- Collaborate with strategists, account managers, and creative teams to execute campaigns.
View Full Description & ApplyYou'll be redirected to the employer's site
