Associate Product Marketer
New
V
Vermont Information ProcessingB2B SaaS
Remote-United StatesFull-TimeEntry
Salary70,000 - 90,000 USD per year
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Job Details
- Experience
- 1–3 years of product marketing, content marketing, or sales enablement experience
- Required Skills
- HubSpot
Requirements
- 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
- Excellent writing and grammar skills
- Ability to translate technical features into buyer-facing value
- Analytical mindset for testing messaging and measuring performance
- Experience working cross-functionally with product, sales, and marketing teams
- Bachelor's degree in marketing, business, communications, or related field
- Familiarity with HubSpot is highly preferred
Responsibilities
- Support the development of positioning and messaging for VIP's product portfolio
- Create sales enablement content—battlecards, objection handling, feature one-pagers
- Execute product launch plans
- Conduct win/loss analysis and customer interviews
- Maintain competitive intelligence library
- Support the development of case studies, testimonials, and ROI calculators
- Partner with demand gen to develop campaign messaging
- Direct web page design and web copy
- Write customer newsletters, blogs, white papers
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