- Partner with Leadership, Marketing, Product, Revenue Enablement, Sales, and Account Management on the design and execution of Product Marketing initiatives.
- Own the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
- Plan and execute product and feature launches, coordinating messaging, timing, and cross-functional rollout.
- Run market and buyer research, including win/loss analysis and customer interviews to refine the Ideal Customer Profile (ICP).
- Track competitors, build battlecards, and equip Revenue Enablement with market intelligence and data.