Senior Brand and Content Manager

New
Remote within EuropeFull-TimeSenior
Salary not disclosed
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Job Details

Languages
German
Required Skills
Project ManagementDigital Marketing

Requirements

  • Strong experience in brand and content roles within consumer-facing businesses.
  • Proven ability to translate brand strategy into campaigns, content, and measurable results.
  • Experience managing agencies and collaborating with multiple stakeholders.
  • Excellent writing, briefing, communication, and project management skills.
  • Comfortable operating in a fast-moving, high-growth environment.
  • A portfolio that demonstrates strong thinking, execution, and impact.
  • Entrepreneurial, resourceful, and hands-on.

Responsibilities

  • Develop and deliver content and campaigns that build awareness, trust, and consideration.
  • Own Hilo's content strategy across channels and customer touchpoints.
  • Develop clear messaging frameworks and maintain a consistent brand voice.
  • Develop creative strategies and briefs that drive effective top-of-funnel marketing.
  • Establish and track key brand metrics, including awareness, recall, search interest, and share of voice.
  • Partner with cross-functional teams to deliver a consistent brand experience.
  • Manage agency and freelance relationships.
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