Senior Marketing Manager (Brand, Content & Growth)
New
Austria, Germany, SwitzerlandFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- German
- Experience
- Mehrere Jahre Erfahrung
- Required Skills
- Data AnalysisSEODigital Marketing
Requirements
- Several years of professional experience in marketing (Brand, Content, or Growth).
- Proven ability to build strong brands while simultaneously generating demand.
- Strong mindset focused on funnels, conversion, and business impact.
- Demonstrated ability to interpret data and derive actionable decisions.
- Solid understanding of growth mechanisms like SEO, ASO, and referral systems.
- Expertise in developing strong narratives and simplifying complex topics.
- Structured working style with effective prioritization skills.
- Ability to contribute own perspectives and challenge existing approaches.
- Proficiency in integrating AI tools into daily marketing workflows.
- Fluency in German is required for the position.
Responsibilities
- Develop and sharpen market positioning and narratives.
- Build scalable top-of-funnel channels including content, PR, partnerships, and events.
- Monitor data-driven KPIs such as visibility, registrations, CAC, and backlinks.
- Derive and execute clear measures and priorities based on performance data.
- Develop integrated campaigns focused on story and measurable business impact.
- Collaborate with the growth team to identify conversion and efficiency levers.
- Apply knowledge of growth mechanics including SEO, ASO, referral loops, and experimentation.
- Identify new growth potential across the entire marketing funnel.
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