Senior Media Buyer
New
W
WhitecollarsPerformance Marketing
Cairo, Cairo Governorate, EgyptPart-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 5+ years of hands-on media buying experience in performance marketing.
- Experience managing campaigns for e-commerce and B2B businesses.
- Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Clear understanding of conversion funnels and remarketing strategies.
- Strong analytical ability and data-driven decision-making.
- Experience handling large budgets and multi-market execution.
- Excellent written and verbal communication skills in English.
- Ability to work independently in a remote environment.
Responsibilities
- Develop, launch, and manage paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and display.
- Build full-funnel strategies covering awareness, retargeting, lead generation, and conversion.
- Manage budgets focusing on ROI, ROAS, efficiency, and scaling.
- Optimize campaigns based on data, business priorities, and commercial impact.
- Build audience strategies using segmentation and targeting logic.
- Run structured A/B tests across creatives, audiences, and offers.
- Track metrics such as CAC, LTV, CTR, CPL, and conversion rate.
- Work with creative, content, SEO, and sales teams.
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