Director, Marketing for Digital Procurement Network & Supply Chain
New
B
Buyers Edge Platform, LLCFoodservice Technology
Remotely basedFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years in B2B marketing leadership roles
- Required Skills
- Stakeholder managementBudget management
Requirements
- 10+ years in B2B marketing leadership roles
- Experience owning marketing strategy and accountability for revenue-generating divisions
- Track record of driving revenue or customer acquisition through integrated marketing strategies
- Experience building go-to-market strategies for B2B marketplaces or platforms
- Strong analytical and measurement mindset
- Experience managing marketing budgets and optimizing channel ROI
- Cross-functional partnership skills with sales, product, and operations
- Experience with event marketing, partner programs, and channel activation
- Strong communication, presentation, and stakeholder management skills
Responsibilities
- Partner with Division Presidents to define annual marketing-attributed revenue targets and KPIs.
- Design comprehensive marketing plans across paid media, content, events, and lifecycle marketing.
- Operationalize strategies through Paid Media, Content & Brand, Events, and Marketing Operations teams.
- Own customer acquisition strategy across operator, distributor, and manufacturer segments.
- Develop differentiated positioning and brand narrative for DPN and Supply Chain.
- Define clear KPIs and build reporting dashboards to track marketing performance.
- Develop strategies to expand relationships with existing customers.
- Build integrated partner marketing and channel activation programs.
- Execute marketing go-to-market plans for M&A activity.
- Lead and mentor a team of marketing professionals.
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