Partner Marketing Manager
New
United StatesFull-TimeManager
Salary115,000 - 145,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 5+ years of experience in partner, channel, alliance, or field marketing within a B2B SaaS or enterprise software environment
- Proven experience working with technology resellers, distributors, VARs, MSPs, or channel partners
- Strong understanding of channel go-to-market models and partner sales ecosystems
- Experience managing co-marketing campaigns, partner programs, MDF budgets, and joint GTM initiatives
- Demonstrated ability to manage multiple concurrent projects and stakeholder requests
- Strong collaboration skills with the ability to work cross-functionally
- Familiarity with marketing automation and CRM platforms such as Salesforce, and HubSpot
Responsibilities
- Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
- Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans
- Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives
- Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, and digital programs
- Coordinate partner participation in industry events and trade shows
- Administer and track MDF, incentive and co-marketing programs
- Collaborate with marketing stakeholders to adapt messaging and campaign assets
- Develop partner-facing sales and marketing materials and enablement resources
- Drive partner engagement through regular communication and quarterly business reviews
- Monitor and report on partner marketing performance metrics
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