Paid Media Specialist
New
W
WorkanaDigital Marketing
Colombia. Argentina. Brazil. Mexico. Peru, Eastern Time (EST)Full-TimeSenior
Salary3,000 - 3,500 USD per month
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Job Details
- Languages
- English (C1/C2)
- Experience
- 3 a 7 años
- Required Skills
- Google AnalyticsWordPress
Requirements
- 3-7 years of hands-on experience in Paid Media or Performance Marketing.
- Current experience managing multiple accounts simultaneously in an agency environment.
- Solid proficiency in Meta Ads and Google Ads.
- Advanced knowledge of GTM, Meta Pixel, CAPI, and GA4.
- Experience with closed-loop attribution and CRM integrations.
- Experience creating LAL, Customer Lists, and Remarketing audiences.
- Proficiency in building landing pages with WordPress, Elementor, or GoHighLevel.
- Experience in Email and SMS Marketing.
- Advanced English proficiency (C1/C2).
- High operational capacity and analytical skills.
Responsibilities
- Planify, launch and optimize Meta Ads and Google Ads campaigns for 10 to 15 clients.
- Manage $50,000 to $60,000 in monthly ad spend.
- Configure end-to-end tracking using GTM, Meta Pixel, CAPI, and GA4.
- Optimize landing pages using WordPress and Elementor.
- Execute A/B testing on headlines, forms, and CTAs.
- Manage automation workflows and CRM pipelines in GoHighLevel.
- Maintain performance dashboards in Agency Analytics.
- Document playbooks and weekly reports.
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